Visa Icon Design
Visa, Inc., the largest electronic payments network in the world, engaged Rosetta to design and implement a cohesive set of icons that could easily guide users through the Visa website. The challenge was to create icons that were simple, approachable and easily understood, regardless of the language and cultural experience of the user. A fundamental objective was for the icons to quickly communicate and clearly summarize an idea or message to the observer, while remaining true to the established visual aesthetic that Visa had already established in its internal and external media and communication channels. We developed and implemented a 50+ set of icons into the latest release of Visa.com that supplemented and enhanced the limited pre-existing Visa icon library.
