Fit Your Life Campaign

MINDBODY shifted their focus to the consumer audience in 2017 and 2018. Consumer awareness of the MINDBODY app was low and there was a big opportunity to focus advertising efforts in big metropolitan areas to capture the attention of the consumer. The creative team concepted and designed a campaign around the idea that MINDBODY is here to “Fit your life” in whatever type of wellness activity you take part in. The idea was to show the connection of community of a class based activity fitting into the consumer’s everyday routine. We created a multichannel out-of-home and digital campaign that reflected this message.

Client: MINDBODY, Inc. Role: Creative Director & Designer

Credit: Miles Cartwright, Creative Director & Designer | Jonathan Sontag, Video & Media Art Director | Emily Hsiao, Art Director & Designer

The Billboards

The billboard ad buy was strategically placed in high traffic areas of Boston and San Francisco where there was the highest concentration of 18-40 years olds as well as a higher concentration of fitness and wellness businesses nearby. The hypothesis being that if a person saw the billboard and opened the MINDBODY app, they would certainly find some type of wellness business that would fit their life and their routine.

Subway Billboard Takeover