Experience


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Art Director

Makers & Allies

Oct 2018 - Present
San Luis Obispo, CA

  • Manage the crafting of experiences that solve problems by telling compelling stories through a variety of digital media for the digital (beyond the packaging) service offering within the beverage and spirits industry.

  • Art direct responsive website, social media, mobile application design as well as design a myriad of printed collateral beyond the beverage packaging.

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Assoc. Creative Director

MINDBODY, Inc.

July 2017 - July 2018
San Luis Obispo, CA

  • Manage and mentor a team of 15 creatives comprised of art directors, visual designers, copywriters, and video production specialists, which directly services a strategic marketing team.

  • Creative direct and manage a fast pace workflow consisting of acquisition and retention marketing campaigns as well product marketing initiatives.

  • Manage the crafting of experiences that solve problems by telling compelling stories through a variety of digital media.

  • Oversee concepting and production of video and motion media.

  • Other responsibilities include concepting and designing omni-channel product marketing campaigns, website maintenance, video production and event creative.

  • Direct the creative execution of the MINDBODY brand evolution with a focus on constantly improving brand equity within the marketplace.

Sr. Art Director

MINDBODY, Inc.

Dec 2015 - July 2017
San Luis Obispo, CA

  • Managed and mentored a team of 7 visual designers, which directly services a strategic marketing team.

  • Art direct and oversaw a fast pace workflow consisting of acquisition and retention marketing campaigns as well product marketing initiatives.

  • Other responsibilities included concept and design of omnichannel product marketing campaigns, website maintenance, and event creative.

  • Art directed the MINDBODY brand evolution with a focus on constantly improving brand equity within the marketplace.

Art Director

Rosetta

Oct 2014 - Dec 2015
San Luis Obispo, CA

  • Managed and mentored a team of 5-7 UI/video production designers daily, coordinate project schedules, oversee short-term and long-term production design projects, and communicate expectations and goals to team members.

  • Oversaw responsive/adaptive website design projects for various fortune 500 companies.

  • Designed and oversaw the digital design production of video motion graphics for the world's top technology companies as well as various other clients in other industries.

  • Oversaw and managed design production across a multitude of projects including advertising, branding, video, and new business pitches.

  • Clients spanned technology, healthcare, automotive, distribution & manufacturing, consumer products & retail, and financial services industries.

Sr. Associate Designer

Rosetta

Apr 2014 - Oct 2014
San Luis Obispo, CA

  • Designer on the Rosetta internal marketing team.

  • Lead designer through two full re-designs of Rosetta.com.

  • Managed and designed various web/UI projects, print, advertisements, and emails.

  • Designed and curated content for an internal brand guidelines in order to create and maintain brand consistency throughout the company.

  • Designed web/print collateral for marketing events, trade shows, campaigns and initiatives.

  • Oversaw/executed the evolution and creation of agency wide internal and external PDF, Indesign, PowerPoint, Word, and Keynote documents and templates.

  • Managed/mentored, multiple sets of 2-3 intern/contractor designers.

  • Lead designer on various BD efforts in order to win new business for Rosetta.

Associate Designer

Rosetta

Dec 2011 - Apr 2014
San Luis Obispo, CA

  • Designer on the Rosetta internal marketing team.

  • Maintained brand consistency in the design and production of Rosetta.com, web/UI projects, advertisements, emails, and print collateral for various marketing campaigns and initiatives.

Design Intern

Level Studios

Sep 2011 - Dec 2011
San Luis Obispo, CA

  • Design intern on Level Studios’ internal marketing team.

  • Designed marketing collateral, pitch deck design, presentation graphics, Infographics, web/mobile interfaces, brand identity

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Design Intern

Kraftwerk Design Inc.

Jun 2011 - Sep 2011
San Luis Obispo, CA

  • Designed beverage labels; designed web and print collateral for various vintners as well as other beverage companies.

Freelance Designer

Global Vision Group

2008 - 2010
San Mateo, CA

  • Web and Print Design

Education


California Polytechnic State University, San Luis Obispo

Bachelors of Fine Arts, Art and Design with concentration in Graphic Design

2007 - 2011