Experience
Sr. Art Director &
Producer
Makers & Allies
July 2021 - Present
San Luis Obispo, CA
Manage and art direct the photography and videography production arm for Makers & Allies. Projects span marketing and advertising across the beverage and boutique high-end goods industries.
Manage and art direct responsive website design and development, social media curation design, and print advertising design.
Art Director
Makers & Allies
Oct 2018 - July 2021
San Luis Obispo, CA
Manage the crafting of experiences that solve problems by telling compelling stories through a variety of digital media for the digital (beyond the packaging) service offering within the beverage and spirits industry.
Art direct responsive website, social media, mobile application design as well as design a myriad of printed collateral beyond the beverage packaging.
Assoc. Creative Director
MINDBODY, Inc.
July 2017 - July 2018
San Luis Obispo, CA
Manage and mentor a team of 15 creatives comprised of art directors, visual designers, copywriters, and video production specialists, which directly services a strategic marketing team.
Creative direct and manage a fast pace workflow consisting of acquisition and retention marketing campaigns as well product marketing initiatives.
Manage the crafting of experiences that solve problems by telling compelling stories through a variety of digital media.
Oversee concepting and production of video and motion media.
Other responsibilities include concepting and designing omni-channel product marketing campaigns, website maintenance, video production and event creative.
Direct the creative execution of the MINDBODY brand evolution with a focus on constantly improving brand equity within the marketplace.
Sr. Art Director
MINDBODY, Inc.
Dec 2015 - July 2017
San Luis Obispo, CA
Managed and mentored a team of 7 visual designers, which directly services a strategic marketing team.
Art direct and oversaw a fast pace workflow consisting of acquisition and retention marketing campaigns as well product marketing initiatives.
Other responsibilities included concept and design of omnichannel product marketing campaigns, website maintenance, and event creative.
Art directed the MINDBODY brand evolution with a focus on constantly improving brand equity within the marketplace.
Art Director
Rosetta
Oct 2014 - Dec 2015
San Luis Obispo, CA
Managed and mentored a team of 5-7 UI/video production designers daily, coordinate project schedules, oversee short-term and long-term production design projects, and communicate expectations and goals to team members.
Oversaw responsive/adaptive website design projects for various fortune 500 companies.
Designed and oversaw the digital design production of video motion graphics for the world's top technology companies as well as various other clients in other industries.
Oversaw and managed design production across a multitude of projects including advertising, branding, video, and new business pitches.
Clients spanned technology, healthcare, automotive, distribution & manufacturing, consumer products & retail, and financial services industries.
Sr. Associate Designer
Rosetta
Apr 2014 - Oct 2014
San Luis Obispo, CA
Designer on the Rosetta internal marketing team.
Lead designer through two full re-designs of Rosetta.com.
Managed and designed various web/UI projects, print, advertisements, and emails.
Designed and curated content for an internal brand guidelines in order to create and maintain brand consistency throughout the company.
Designed web/print collateral for marketing events, trade shows, campaigns and initiatives.
Oversaw/executed the evolution and creation of agency wide internal and external PDF, Indesign, PowerPoint, Word, and Keynote documents and templates.
Managed/mentored, multiple sets of 2-3 intern/contractor designers.
Lead designer on various BD efforts in order to win new business for Rosetta.
Associate Designer
Rosetta
Dec 2011 - Apr 2014
San Luis Obispo, CA
Designer on the Rosetta internal marketing team.
Maintained brand consistency in the design and production of Rosetta.com, web/UI projects, advertisements, emails, and print collateral for various marketing campaigns and initiatives.
Design Intern
Level Studios
Sep 2011 - Dec 2011
San Luis Obispo, CA
Design intern on Level Studios’ internal marketing team.
Designed marketing collateral, pitch deck design, presentation graphics, Infographics, web/mobile interfaces, brand identity
Design Intern
Kraftwerk Design Inc.
Jun 2011 - Sep 2011
San Luis Obispo, CA
Designed beverage labels; designed web and print collateral for various vintners as well as other beverage companies.
Freelance Designer
Global Vision Group
2008 - 2010
San Mateo, CA
Web and Print Design
Education
California Polytechnic State University, San Luis Obispo
Bachelors of Fine Arts, Art and Design with concentration in Graphic Design